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Billboard Advertising In Sheboygan & Manitowoc County
Static Vs. Digital Billboards
Digital Billboards
Digital billboards are computer-controlled electronic displays with technological capabilities that are taking out-of-home advertising to a new level. Digital billboards provide flexibility to change your message as often as you want. Your approved ad is uploaded and displayed instantly without the cost of a billboard vinyl. Without a doubt, digital billboards have brought the time-tested method of outdoor advertising to the modern age.
Design Tips
Outdoor ads have the power to make headlines and leave a lasting impression on your audience. Learn what makes outdoor advertising unique, how you can use it most effectively and our range of creative services to help get you there.
Color
Color contrast is one of the most important aspects of outdoor advertising campaign design. High contrast between colors can improve outdoor advertising recall by 38%.
Font
Fonts selected for outdoor ad designs must be easy to read from variable distances. Use large, legible typefaces. Fonts with thin strokes or ornate script will be difficult to read, so stay away from those. Adequate spacing between letters, words and lines will enhance visibility.
Keep It Simple!
Outdoor ads should be simple and to the point. Hit them with one creative idea, and resist the urge to pack in too many messages. Because our audience is mobile, exposure time is typically four to five seconds. So, say it loud and clearly in six words or less.
Digital Design Tips
Digital billboard ad design starts with keeping it simple, readable fonts and contrasting colors. When designing digital billboards, keep in mind that a bright, high-contrast color scheme will be more effective than a dark one. A white background will look good on vinyl, but it may look muted on a digital display. Use ads that tell stories or communicate multiple details using multiple design layouts.
